Nothing ground shaking here but certainly worth baring mind when you’re doing your keyword research. Keyword research is a critical element of your SEO strategy because if you don’t do it, then you’re running off assumptions rather than actual demand and this only leads to questions like “But I’m ranking well for xxx, why aren’t [...]

There has been a surge of panic lately regarding the apparent disappearance of Google Toolbar PageRank. The problem is that Google have simply changed the lookup URL and not because either PageRank has disappeared or because your site has suddenly lost all of it’s PageRank. This means that third party tools and widgets that some folks use [...]

Web marketing (encompassing SEO, PPC and Social media marketing) is an ever changing and highly competitive part of your marketing mix. The fact that it is so measurable and the returns on a targeted campaign can be huge mean that you need to be investing serious time into your web marketing tactics. But how do [...]

At traphic we love our gadgets. No, we really love our gadgets. And there’s no better 21st century gadgety toy than, well, anything with an ‘i’ before it. So with the official announcement and subsequent launch of Apple’s successor to the iPhone 4, the cleverly named, iPhone 5, we are physically shaking with excitement.

What does that [...]