Our Approach - An SEO & digital marketing agency based in lovely Worcester | Traphic
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Our Approach

Our approach has evolved rapidly over the past few years in line with the opportunities of a mature social media environment and the importance of targeted content and it’s vital place in your inbound marketing strategy. Just as your products, services and target audience are unique, so no two inbound marketing campaigns are the same. Whilst the process we continue to hone remains important; each project we undertake is tailored to the specific goals of our clients.
Our targeted approach is about Return on Investment

Step 1: Your Goals & Objectives

First we work together to audit your current digital and inbound marketing strategy. We learn about your products and services, we explore your target audience, define your goals (sales, lead generation, etc) and we benchmark the important metrics: What are your conversion rates? How are your traffic channels performing? What are your competitors up to?

Once we understand your objectives and we have some clear KPIs we have a set of metrics that will inform everything else that we do. Our targeted approach is about Return on Investment.

Step 2: Your Website

We then look at your website from both SEO and conversion perspectives. Is your website optimised for your target keyword themes? Are your conversion funnels in place and your call to action compelling? With sophisticated crawlers, comprehensive reporting and our expert eye for conversion strategy we can put together a plan for success, either for a new build or an existing website that needs some search and conversion TLC.

Is your website optimised for your target keyword themes? Are your conversion funnels in place and your call to action compelling?
It should be about winning followers and creating engagement that leads to actions like shares and retweets

Step 3: Your Content Strategy

All of our campaigns are focused around a targeted content strategy.

In brief, high quality content (short or long form blog posts, photos and animations, video, infographics, etc) not only forms part of your ‘long tail SEO strategy’ to drive more targeted traffic, but it’s also the hub for your social marketing plans. Great content gives us content to share, link to, tweet about and reach out to our target audience and industry influencers with. It should be about winning followers, creating engagement that leads to actions like shares and retweets. These are the returns that will increase your audience reach and fire up those social signals that Google loves to reward.

Step 4: Your Social Media Profiles And Marketing Strategy

Social media is entrenched not just in our daily lives but in our business environments; how we reach out to and communicate with our customers (and potential customers). It’s evolving all the time and it’s a vehicle for your brand, your message and your call to action that holds immense value allied to a targeted strategy.

We’ll take a look at the social media platforms that are right for you;  Linkedin, Twitter & Facebook for starters and perhaps Pinterest or Instagram and put them on track. First impressions are critical so we’ll make sure they look good, that what you’re posting is going to provide your followers with value and a reason to engage and that ultimately you’re using them the absolute best advantage, above and beyond your competitors and ensuring they are a legitimate and valuable channel amongst your analytics reports.

First impressions are critical so we’ll make sure they look good, that what you’re posting is going to provide your followers with value and a reason to engage
Is your inbound marketing investment providing a significant return?

Step 5: Measuring & Reporting

All our inbound marketing reports are tailored to your specifications. No jargon or unfiltered data, just ROI focused metrics that are meaningful and allow us to see what’s working and what isn’t. All our reporting is ultimately going to show you what you really want to know: Is your inbound marketing investment providing a significant return?

Where do we go from here? If you like the sound of our methodology then get in touch with us and we can start to explore how it might work for you.