Part 1: Understanding The Social Media Landscape
What are your objectives?
We explore your business goals to see how a content supported social media marketing strategy can win you more business
How does Social Media work with your broader digital marketing plan?
Finding out how social media, content, SEO & PPC work together to support your digital marketing goals. How are they different? Which channels will work best for you?
Who are your target audience?
Defining your target audience so we know who we’re talking to and what sort of content they might engage with.
Part 2: Everything You Need To Know To Win At Social Media
Auditing your existing social media channels
Are your existing channels currently presenting your brand and your message effectively to your target audience?
The content problem
How to craft a content strategy that engages your audience.
How do you know what to write or produce? Learn what sort of content will generate the most engagement, earn you more likes, shares and follows whilst also boosting your ‘long tail’ SEO efforts.
What can we learn from your competitors? Where are they being successful? How can we overtake them?
Finding and connecting with influencers
Learn how to identify and engage with people who will increase your reach, advocate your brand and help you connect with your target audience.
How often and what time should you post?
Learn how to schedule your social media posts to reach the most people, most effectively and save yourself lots of time in the process.
How useful are #hashtags?
Most social media platforms use hashtags to help audiences find or follow content or conversations most useful to them. Find out how to discover and use the hashtags that will get you noticed.
Finding the right tools for the job.
There are a LOT of online tools and resources to help you manage your social media activity. We’ll show you some of the most useful we’ve found to help you make the task a little easier.
Social media advertising platforms
You can get a good return on investment from social media ad platforms; we’ll show you how you can use this type of marketing to support not only your social media strategy but to generate actual sales, leads and traffic to your website. It can generate a better ROI than Google AdWords for a lost less cost if done right, so it’s worth knowing about.
How do you know if you’re winning?
It’s all for naught unless you’re measuring your success. Learn how to stay on top of your progress and navigate the wealth of analytical data to fully understand the value of your social media efforts.