Social Media Marketing Training in Worcester by Traphic Marketing
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Social Media Marketing Training Course

For marketers, business owners and startups - Level up your social media marketing skills.

Looking for a little help with your social media strategy and knowledge?

Our Worcester based social media training course is designed to give you the skills to successfully develop and run your own social media campaigns across a variety of platforms (Facebook, Twitter, Instagram and Linkedin).

 

Who is this social media training session for?

 

  • Small business owners
  • In-house marketing teams/managers
  • Startups
  • Anybody looking to increase their social media marketing skills to boost their business objectives.

 

From complete beginners to the more advanced; we can tailor your session to you and your team so you can take your current expertise to the next level.

What you'll learn...

Part 1: Understanding The Social Media Landscape

 

What are your objectives?

We explore your business goals to see how a content supported social media marketing strategy can win you more business

 

How does Social Media work with your broader digital marketing plan?

Finding out how social media, content, SEO & PPC work together to support your digital marketing goals. How are they different? Which channels will work best for you?

 

Who are your target audience?

Defining your target audience so we know who we’re talking to and what sort of content they might engage with.

 

Part 2: Everything You Need To Know To Win At Social Media

 

Auditing your existing social media channels

Are your existing channels currently presenting your brand and your message effectively to your target audience?

 

The content problem

How to craft a content strategy that engages your audience.

How do you know what to write or produce? Learn what sort of content will generate the most engagement, earn you more likes, shares and follows whilst also boosting your ‘long tail’ SEO efforts.

 

Competitive intelligence

What can we learn from your competitors? Where are they being successful? How can we overtake them?

 

Finding and connecting with influencers

Learn how to identify and engage with people who will increase your reach, advocate your brand and help you connect with your target audience.

 

How often and what time should you post?

Learn how to schedule your social media posts to reach the most people, most effectively and save yourself lots of time in the process.

 

How useful are #hashtags?

Most social media platforms use hashtags to help audiences find or follow content or conversations most useful to them. Find out how to discover and use the hashtags that will get you noticed.

 

Finding the right tools for the job.

There are a LOT of online tools and resources to help you manage your social media activity. We’ll show you some of the most useful we’ve found to help you make the task a little easier.

 

Social media advertising platforms

You can get a good return on investment from social media ad platforms; we’ll show you how you can use this type of marketing to support not only your social media strategy but to generate actual sales, leads and traffic to your website. It can generate a better ROI than Google AdWords for a lost less cost if done right, so it’s worth knowing about.

 

How do you know if you’re winning?

It’s all for naught unless you’re measuring your success. Learn how to stay on top of your progress and navigate the wealth of analytical data to fully understand the value of your social media efforts.

When? Where? How much?

A morning or afternoon with us to learn all that good stuff will cost you £350 +VAT. That’s it! We’ve based our social media training course in Worcester, in the West Midlands, just a stone’s through from Birmingham but we can always come to you, it doesn’t cost extra.

Folks enjoy our training, check out their kind words...

“James is passionate and engaging, he has tremendous knowledge and skill in all aspects of social media strategy and implementation. He is energetic and interactive with the team and always available to help. I would highly recommend James’ training courses to anyone or any business that is looking to expand their social media knowledge.”
Alison MacLean – Marketing Manager – St. Modwen Homes

 

“Social media marketing has been a bit of a minefield for us; until we met James. He provided jargon free, hands-on training, which guided us brilliantly through this aspect of the digital world. I would highly recommend James.”
Claire Andrews – Westwood Cylinder Liners

 

“James’s training is easy to follow, jargon free and always delivers outstanding value to our clients. I would highly recommend his expertise and patient approach if you want to increase your digital marketing skill set.”
Simon Chrzanowski - MD Bluebox

 

“Traphic’s content delivery and social media expertise has helped Astuta to become a thought leader in our industry and put us on the radar of key influencers. We generate solid revenue from their efforts and can’t recommend James and his team enough”
Howard Sears – CEO Astuta

We recently made some short videos with Bluebox to outline our social media marketing and content approach...

The value of social media

Time and investment for social media

Using social media effectively

SEO & content for social media

Content management for social media

How to get started: Give us a call on 07850 938 255 or fill in the form and we'll get right back to you to book your training session. Don't worry, we hate spam too, your privacy is assured.

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